MULBERRY
MULBERRY
MULBERRY MULBERRY
Client MULBERRY
Area Fashion
Services Creative Direction, Production, Casting, Creator Onboarding
Creators Louis Powell, Lea Ogunlami, Saskia Lambert, Jessica Chang + more
For the holiday season, MULBERRY looked to enlisting creators to help make noise around two hero products of the season. Creators were asked to join the ‘#MainCharacter’ movement: a trending and fast growing hashtag with over 9.3B views and climbing on TikTok.
THE SOLUTION
THE OUTCOME
